Elizabeth Baranik

Last updated April 11th 2010
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ELIZABETH BARANIK

Winter Park, Florida 32789 - United States

http://elizabethbaranik.com

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OBJECTIVE 

To create, implement and provide knowledge and experience for leading and intuitive companies, through an understanding of mixed communications and strategies utilizing the most appropriate channels and tools to build revenue and visibility.

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EDUCATION 

University of Central Florida, Orlando, Florida, June 2000 - May 2004

Bachelor of Arts in Advertising/Public Relations & Marketing, 3.7 Grade Point Average

 

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SKILLS 

Marketing, Public Relations, Social Media Marketing & Strategy Development, Interactive Marketing, Social Media Audits & Consultation, Event Management and Coordination, Account Management, Music Entertainment, Project Management and Coordination

Computer Skills
  • All Microsoft Office Programs
  • Knowledge of Adobe Illustrator, Dreamweaver and Photoshop

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WORK EXPERIENCE 

July 2007 - Present

Orlando, Florida

Marketing Director, NFi Studios

  • Create the overall marketing plans and strategies while assisting with business development.
  • Brought the company from a primarily website design and development company to a leader and authority in association technology
  • Develop and implement company's overall strategic public relations campaigns through social media, media relations and community involvement.
  • Strategize, plan, and produce the company's interactive marketing materials, including emails blasts, website, and other marketing collateral including press kits
  • Develop comprehensive web communication, interactive, and social media strategies
  • Other roles include maintaining client relationships, event coordination and execution, and project management.

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December 2005 - February 2007

Orlando, Florida

Account Manager, Account Manager

  • Planned, coordinated and executed events for small & large companies coming to Orlando for their annual conventions and meetings
  • Acted as a liaison between client, and our vendors in promoting and marketing the specific event
  • Increased revenue for the company by up- selling services. Some of our services included but not limited to, transportation, decor & entertainment, and dinner outings.
  • Managed team interaction from gathering of event details and contract formation to closing of contract and execution
  • Ensured client branding at various events

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August 2004 - December 2005

Orlando, Florida

Event & Marketing Coordinator, Dynetech Corporation

  • Plan, coordinated, and executed company conferences and events throughout the United States and Canada.
  • Worked with hotel departments on event logistics
  • Increased revenue on company products and marketing training programs from state to state
  • Handled customer service issues on-site and in-office

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December 2003 - May 2004

Orlando, Florida

Marketing Director, Liberty Tax Service

Tax Season Position -
  • Created marketing plans and campaigns designed to promote the company, as well as bring in significant revenue for the tax service.
  • Effectively managed a marketing team of 10 to accomplish tasks and projects to meet organizational goals
  • Strategize and executed promotions and marketing events to bring in customers during the tax season

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May 2002 - December 2003

Orlando, Florida

Marketing & Promotions Assistant, Infinity Broadcasting - Mix 105.1

  • Engineered and oversaw remote location promotions
  • Ensured the assembling and disassembling of all promotions and sound equipment needed for the event.
  • Worked closely with clients during the broadcasts and appearance to ensure satisfaction and repeat business
  • Organized community and on-air activities to build successful ties between radio station personnel and listener community.

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COMMUNITY INVOLVEMENT 

  • American Cancer Society
  • 2009 Board Member
  • Relay for Life

  • American Diabetes Association

  • doterati: Interactive marketing, media and technology association
  • 2009 Board: Web Director
  • Marketing & Communications Committee

  • Florida Public Relations Association

  • Meeting Professionals International
  • Marketing & Communications Chair

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